Chapter six is about developing an effective style. First, one must find out what is expected. This is very important and something we have already discussed in class. When writing professionally, is it good to know what is expected of you so you don’t elaborate on the wrong information. The best way to find out what people want to know is to ask them or talk to someone else who knows them. The idea about saying things in your own words is important. If you are ever asked to read your writing out loud and find yourself stumbling over the words or phrasing then you may sound unprofessional. Also, it is very important to avoid stereotyping. You may not know who is going to read your writing and if you accidentally make a rude comment you may ruin your reputation.
Chapter 19 goes over communication with clients. It is important to figure out what your client wants so you can tailor your writing to your clients so they are satisfied. Creating a plan is always a good idea to be able to stay on track and not go over on the budget or the time you have. Be prepared to share your materials with the client so they can disagree or agree with the communication you are preparing. This approach will help to make the final product the way the client wants it.