I found chapter three to be very interesting and useful. I never realized before how much thought must go into a written document. This chapter described so many different ways to consider your reader. I liked what the book said about the Goal State. If you really want something done you must make sure your writing will appeal to the reader and cause them to seek action. If anything can be misinterpreted it might result in a different, disagreeable result. The way the reader reads is also very important. If they tend to skim you can use heading or tables to catch their eye. It is also important to realize that your reader may not see a “problem” the same way you do. Therefore, by the end of reading your writing you may have to change their mind and get them to agree with you proposal for a solution.
The information about cross-cultural communication was helpful to me as well. I thought it interesting that it is a general rule not to show hands in pictures to ensure you are not making rude gestures. When writing to someone from a different culture it is best to do some research in order to avoid being misunderstood or perceived as rude. This chapter helped to open my eyes to all the different ways to consider the reader and get the point across without changing the meaning.
